Today, at the NetSquared Conference, Knowmore.org is launching its Firefox Extension! You can download the extension by clicking here.
Because our Firefox Extension is brand new and considered “Experimental”, you need to log in to Mozilla to download the extension. If you don’t already have an account on Mozilla, you can use our temporary log in, username firstname.lastname@example.org , password netsquared1 .
Below is the two minute intro that I am giving in a few hours, introducing our non-profit and Featured Project to the Netsquared Conference:
We live in a world that is threatened and endangered by corporations.
The cocoa that Nestle uses to make its chocolate bars is produced by child slaves in the Ivory Coast and Ghana, and even though the company has been alerted of this, it has made little effort to clean up its act.
Coca-Cola is guilty of sucking up the local water supply in regions of India to manufacture its soft drinks, and contaminating the rest of the potable water with their byproducts.
Even American Apparel, a company rightfully lauded for its sweatshop free clothing line, has been the subject of multiple sexual harrassment lawsuits, and has gone to great lengths to ensure their workforce isn’t able to unionize.
Those are just a few examples of the thousands of injustices committed by corporations every year.
The problem is, we continue to support these corporations, whose actions don’t always line up with our beliefs. By purchasing certain products, we compromise our values and allow these injustices to continue.
We created Knowmore.org in 2005 to act as a clearinghouse of information on companies, brands, and products. Our network of volunteers have added profiles on hundreds of corporations to our wiki, allowing anyone to search our site and Know More about what their purchases support. We believe that in providing information on corporate abuses to the world, we can inform consumers and help them make purchasing choices more in line with their values.
We want to provide our corporate data to as many people as possible, in the places they need it most.. which is why today, at the Netsquared conference, we are launching the Knowmore.org Firefox Extension. Our extension automatically alerts you whenever you visit the websites of unethical companies, warning you of potential abuses of Worker Rights, Human Rights, Political Influence, Environmental Issues, and Business Ethics.
We’ve also seamlessly integrated KnowMore’s corporate ratings into Google’s search results, mashing our data into the world’s most popular search engine. You only need to download our extension once, to bring our corporate ratings to you when you need them most.
Check out our demo in the Carnival, hack our new API in the hack room, talk to us about our organization, and most importantly, download our extension today at Knowmore.org! Thanks very much.