Archive for the ‘consumer action’ Category

URB.Com: 5 Ways to Bleed Your Customer w/ B.Dolan

Tuesday, February 23rd, 2010

In the song “50 Ways to Bleed Your Customer,” from his new Fallen House, Sunken City album, Knowmore’s creator and co-founder B. Dolan plays a cynical character giving advice to the listener on how to get ahead in the corporate world.

When URB.Com offered him a feature space in support of the new album, B. Dolan took the opportunity to dissect his song a bit and talk about the meaning and issues behind some of the songs lyrics.

URB.COM: B. DOLAN: 5 Ways to Bleed Your Customer

To hear more tracks, see videos, and pre-order B. Dolan’s “Fallen House, Sunken City,” click here.

The Knowmore Firefox Extension is live NOW!

Tuesday, May 27th, 2008
компютри

Today, at the NetSquared Conference, Knowmore.org is launching its Firefox Extension! You can download the extension by clicking here.

Because our Firefox Extension is brand new and considered “Experimental”, you need to log in to Mozilla to download the extension. If you don’t already have an account on Mozilla, you can use our temporary log in, username knowmoretest@gmail.com , password netsquared1 .

Below is the two minute intro that I am giving in a few hours, introducing our non-profit and Featured Project to the Netsquared Conference:

We live in a world that is threatened and endangered by corporations.

The cocoa that Nestle uses to make its chocolate bars is produced by child slaves in the Ivory Coast and Ghana, and even though the company has been alerted of this, it has made little effort to clean up its act.

Coca-Cola is guilty of sucking up the local water supply in regions of India to manufacture its soft drinks, and contaminating the rest of the potable water with their byproducts.

Even American Apparel, a company rightfully lauded for its sweatshop free clothing line, has been the subject of multiple sexual harrassment lawsuits, and has gone to great lengths to ensure their workforce isn’t able to unionize.

Those are just a few examples of the thousands of injustices committed by corporations every year.

The problem is, we continue to support these corporations, whose actions don’t always line up with our beliefs. By purchasing certain products, we compromise our values and allow these injustices to continue.

We created Knowmore.org in 2005 to act as a clearinghouse of information on companies, brands, and products. Our network of volunteers have added profiles on hundreds of corporations to our wiki, allowing anyone to search our site and Know More about what their purchases support. We believe that in providing information on corporate abuses to the world, we can inform consumers and help them make purchasing choices more in line with their values.

We want to provide our corporate data to as many people as possible, in the places they need it most.. which is why today, at the Netsquared conference, we are launching the Knowmore.org Firefox Extension. Our extension automatically alerts you whenever you visit the websites of unethical companies, warning you of potential abuses of Worker Rights, Human Rights, Political Influence, Environmental Issues, and Business Ethics.

We’ve also seamlessly integrated KnowMore’s corporate ratings into Google’s search results, mashing our data into the world’s most popular search engine. You only need to download our extension once, to bring our corporate ratings to you when you need them most.

Check out our demo in the Carnival, hack our new API in the hack room, talk to us about our organization, and most importantly, download our extension today at Knowmore.org! Thanks very much.

Proctor and Gamble, Connecting with African American women?

Tuesday, November 20th, 2007

From “Advertising Age”

By Jeff Neff

“Najoh Tita Reid has one of those classic childhood stories from when she was 4 or 5. One of her white friends wouldn’t let her white doll play with Ms. Reid’s black doll, which she termed “ugly.”
ImageThen her friend pointed out the doll’s resemblance to Ms. Reid, who went home crying. Her mom, after reassuring Ms. Reid, also got her some Essence and Ebony magazines and put up a “Black Is Beautiful” poster in her bathroom. “This being the 1970s,” Ms. Reid said, “it wasn’t hard to find.”

But unlike most people, Ms. Reid, now 34, is in a position to do much more than that. She’s multicultural marketing director for the world’s and country’s biggest advertiser, Procter & Gamble Co. And she’s convinced P&G to start putting its considerable marketing heft — “scale marketing” as they say at the Cincinnati headquarters — behind a new multibrand campaign called “My Black Is Beautiful.”

Forging bonds
The campaign’s goal is to make all black girls and women feel that way regardless of skin tone or origin and, of course, forge a closer relationship between P&G brands and their black consumers in the process.

The campaign obviously bears some resemblance to the idea behind a globally lauded effort by one of P&G beauty’s key competitors, Dove’s “Campaign for Real Beauty” from Unilever. The formula for both: Find a group that feels slighted by popular culture, then position your brand(s) squarely on their side.”

So, in checking out the website for “My Black is Beautiful,” you are greeted with a video of the “manifesto” (http://www.myblackisbeautiful.com/images2/content/mbib-manifesto.pdf), recorded by African American women of different ages. Other than the refrain “my Black is beautiful,” the one line that stood out IMMEDIATELY to me was “Whether natural from inside, or skillfully applied.” What?

Exploring further, I stumbled across their “gallery,” a collection of photos and videos from the BET awards. I think I will need to write an entirely different blog entry about how strongly BET does NOT align with the agenda of empowering Black women.

There is a downloadable guide for starting conversations in your community about how women of color are portrayed in the media. I totally support this effort, but the lack of resources put behind it is apparent in that I have been unable to find any coverage not directly related to advertising and marketing magazines and websites. There is also an invitation to join the “movement” or “conversation” with no message boards, forum, or even link to contacting. How effectively can you build a movement without providing forums to bring people together?

I completely support the idea behind this “campaign,” but I would welcome other people’s ideas on how to more effectively engage the tools being presented here in a way that does not directly support the idea of needing to buy beauty products (like Pantene’s “relaxed and natural”) and that actually brings people together in conversation.

Welcome to the New Knowmore Blog

Wednesday, October 10th, 2007

Welcome to the redesigned Knowmore blog.

This isn’t your average lifestyle magazine. The mission of the Knowmore blog is to capture how the activists, artists, and conscious consumers who use our site practice corporate resistance in daily life. Our contributors will give the entries in our database some context through their critical responses to news and culture, updates on legislation and campaigns, strategies for taking constructive anti-corporate action, reviews of new products, and ideas about living more radically.

We’re aiming to give you the ground view from different aspects of the anti-corporate grassroots movement by featuring writers from a wide spectrum of political beliefs, expertise, and identity.

Check back daily for new articles, interviews, and links to late-breaking media.

If you’re interested in becoming a contributor, please send a writing sample to mallory@knowmore.org

Your Editor,

M Hanora