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The aim of is to raise awareness of corporate abuse, and to serve as a catalyst for direct action against corporate power.

Ethical Consumerism is an important movement toward corporate reform, through which individuals recognize their own role in systems of oppression, and take personal steps toward resistance and  positive change.

However, the problem of unchecked corporate power is systemic and goes far beyond the scope of any single boycot or campaign.

Once you've seen enough of Knowmore's data and familiarized yourself with our Issues section, check out our Direct Action page to get involved!

KnowMore Firefox Extension


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You Can Now Download The KnowMore Extension Here!
The Knowmore Firefox Extension won 2nd prize ($15,000) at the NetSquared Conference! Thank you to the NetSquared community for your support!!!'s revolutionary Firefox extension alerts you to the social and environmental impacts of brands, products, and companies as you browse the web. Check out our awesome features below!



The Knowmore Firefox Extension has THREE major features.

Company Website Alerts


When you visit the websites of unethical companies -- you will automatically be alerted to issues ranging from Worker Rights, Human Rights, Political Influence, Environmental Issues, and Business Ethics. Click here to see which companies are currently included in the extension.

Integration with Major Search Results: (Google, Yahoo , Live, and


Now, when you search for brands, companies, and products on your favorite search engines -- Knowmore's intuitive issue specific icons will show up next to the relevant company's URL in search results.

Note: The icons represent: Worker Rights, Human Rights, Political Influence, Environmental Impact, & Business Ethics. If the corresponding icon is red, this means there are significant areas of concern, if it is yellow this means the company is neutral, if green the company has been given a positive rating.

NEW: Integration with the Product Catalog


We now integrate our icon ratings within specific product pages inside the catalog. Current integration includes Adidas, American Apparel, Apple, Chevron, Coca-cola, Equal Exchange, General Electric, Hasbro, Nike, & Pfizer.

Other Features

Google Hompepage Integration

  • When you visit, an invitation to find out more about a specific company appears below the main search box. Hit re-fresh and the company randomly changes.

KnowMore Sidebar

  • (Under Development) You can view all of the Knowmore profiles that are integrated into the extension by clicking View->Sidebar->Knowmore Sidebar. Keyboard shortcut: Alt+K.


The Knowmore extension currently creates alerts and integrates into major search engines for 30+ companies (plus their Brands & Subsidiaries.)

Note: The database contains over 200 profiles of major corporations. The Knowmore community is currently in the process of reviewing and updating the rest of our profiles before making this data available in the extension.

Adidas, Alcoa, Altria, Arcelor Mittal, Apple Computer, American Apparel, Bank of America, Bayer, BP, Chevron, China National Petroleum Corp, Citigroup, Coca-cola Company, Endangered Species Chocolate, Eni S.p.A., Equal Exchange, ExxonMobil, Ford Motor Company, General Electric, Hasbro, The Home Depot, JPMorgan Chase & Co., Nestle, Proctor & Gamble, McDonald's, Nike, Pfizer, Target, Tesco, Wal-Mart, & Wellpoint

How It Works - Knowmore API


The extension is powered by Knowmore's API and updates the client-side database once every 24 hours.

Knowmore's new API enables any developer to take Knowmore's corporate data and build web apps that empower consumers and help citizens hold corporations accountable. For more information, see the API documentation.


Thank you for spreading the word about the Knowmore extension!

Image:knowmorebadge1.gif Image:knowmorebadge2.gif

Get Involved

We need YOUR help! Knowmore's Firefox Extension currently integrates only about 30 companies. Our goal is to include hundreds, thousands -- and to empower millions of consumers to make purchases more in line with their values. We rely on our network of volunteer editors to create & update company profiles -- which once approved are then fed into the extension. Want to join our rock-star team? Email


Knowmore relies on your donations to continue its work to hold corporations accountable and to empower consumers to vote with their dollars. Please consider supporting our cause by donating today! Click here to donate through PayPal.


The Firefox Extension is free software and is licensed under the GNU General Public License version 3 as published by the Free Software Foundation.


Project Lead: Joe Solomon Project Coordinator: Tom Inhaler Designers: Danny Brown Developers: (alphabetical) Dietrich Ayala, Eric Cooper, Karl Deaden, Ondřej Doněk, Seth Wagoner


For further information, to get involved, or to report bugs - please contact us at

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