The aim of Knowmore.org is to raise awareness of corporate abuse, and to serve as a catalyst for direct action against corporate power.

Ethical Consumerism is an important movement toward corporate reform, through which individuals recognize their own role in systems of oppression, and take personal steps toward resistance and  positive change.

However, the problem of unchecked corporate power is systemic and goes far beyond the scope of any single boycot or campaign.

Once you've seen enough of Knowmore's data and familiarized yourself with our Issues section, check out our Direct Action page to get involved!

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Contents 1 MAJOR FEATURES: 1.1 1 - Company Website Alerts 1.2 2 - Integration with Major Search Results: (Google, Yahoo , Live, and Ask.com) 1.3 3 - NEW: Integration with the Amazon.com Product Catalog 2 Other Features 3 Companies 4 Promote 5 Get Involved 6 Donate 7 Credit 8 Contact

[edit] MAJOR FEATURES:

The Knowmore Firefox Extension has THREE major features.

[edit] 1 - Company Website Alerts

Now, when you visit the websites of unethical companies -- you will automatically be alerted to issues ranging from Worker Rights, Human Rights, Political Influence, Environmental Issues, and Business Ethics.

[edit] 2 - Integration with Major Search Results: (Google, Yahoo , Live, and Ask.com)

Now, when you search for brands, companies, and products on your favorite search engines -- Knowmore's issue specific icons will show up next to the relevant company's URL in search results.

[edit] 3 - NEW: Integration with the Amazon.com Product Catalog

We now integrate our icon ratings within specific product pages inside the Amazon.com catalog. Current integration includes Adidas, American Apparel, Apple, Chevron, Coca-cola, Equal Exchange, General Electric, Hasbro, Nike, & Pfizer.

[edit] Other Features

Google Hompepage Integration

• When you visit Google.com, an invitation to find out more about a specific company appears below the main search box. Hit re-fresh and the company randomly changes.

KnowMore Sidebar

• (Under Development) You can view all of the Knowmore profiles that are integrated into the extension by clicking View->Sidebar->Knowmore Sidebar. Keyboard shortcut: Alt+K.

[edit] Companies

The Knowmore extension currently creates alerts and integrates into major search engines for 30+ companies (plus their Brands & Subsidiaries.)

Note: The Knowmore.org database contains over 200 profiles of major corporations. The Knowmore community is currently in the process of reviewing and updating the rest of our profiles before making this data available in the extension.

Adidas, Alcoa, Altria, Arcelor Mittal, Apple Computer, American Apparel, Bank of America, Bayer, BP, Chevron, China National Petroleum Corp, Citigroup, Coca-cola Company, Endangered Species Chocolate, Eni S.p.A., Equal Exchange, ExxonMobil, Ford Motor Company, General Electric, Hasbro, The Home Depot, JPMorgan Chase & Co., Nestle, Proctor & Gamble, McDonald's, Nike, Pfizer, Target, Tesco, Wal-Mart, & Wellpoint

[edit] Promote

Thank you for spreading the word about the Knowmore extension!

[edit] Get Involved

We need YOUR help! Knowmore's Firefox Extension currently integrates only about 30 companies. Our goal is to include hundreds, thousands -- and to empower millions of consumers to make purchases more in line with their values. We rely on our network of volunteer editors to create & update company profiles. Want to join our rock-star team? Email Joe@Knowmore.org.

[edit] Donate

Knowmore relies on your donations to continue its work to hold corporations accountable and to empower consumers to vote with their dollar. Please consider supporting our cause by donating today! Click here to donate through PayPal.

[edit] Credit

Project Lead: Joe Solomon Project Coordinator: Tom Inhaler Designers: Danny Brown Developers: (alphabetical) Dietrich Ayala, Eric Cooper, Karl Deaden, Ondřej Doněk, Seth Wagoner

[edit] Contact

For further information, please contact us at extension@knowmore.org.